It’s time to reflect on what the hell I’ve been so busy doing in 2011. This is a month-by-month highlights reel and gives a general overview of all the love, sweat, and tears put into promoting the NW Film Center, Queer Documentary Film Festival, and Shine a Light at the Portland Art Museum.
PR/MARKETING HIGHLIGHTS of 2011
January 2011: Reel Music 28 – The ONLY Music Film Festival in Portland. I project managed a new brand roll-out working with ad agency Weiden + Kennedy’s school. Biggest challenge? Building an audience for an Opera documentary on one of the biggest nights in football—the Oregon Ducks vs. the Auburn Tigers. This poster, designed by Yi Fanlu, certainly helped get some people into the theater and created a buzz on social media.
February 2011: Hello 34th Portland International Film Festival (PIFF) – the largest film event in Oregon! This was my fifth year promoting PIFF. Highlights included PIFF After Dark (Rubber) at the Hollywood Theater, hanging out with director Larysa Kondracki (The Whistleblower), seeing many films, including Uncle Boonmee Who Can Recall His Past Lives with friends, and PIFF-tini’s at Hotel Modera. Thanks to long-time partners Regal Cinemas and the Oregonian for support. Marketing highlights included working with amazing Festival artwork created by Ken Orvidas and designed by Steve Sandstrom seen here on the PIFF microsite and distributing door hangers around the SE and NE to introduce PIFF to the neighborhood(s). This year broke box office records – 36,00 tickets sold!
March 2011: Clearly, I flipped my bowler hat over the Charlie Chaplin film series at the NW Film Center. Pictures and more on my travels with Chaplin around Portland. Below, Michael Showalter at Powell’s Books poses with Charlie. Yes, that means I met Michael Showalter too!!
April 2011: The NWFC presents the 19th Portland Jewish Film Festival. I had the opportunity to work with partners, Joan Sher and Hal Nevis, at the Institute for Judaic Studies to see the Festival get record attendance! Seeing an early version of the film Sarah’s Key with friends after dinner at Higgin’s was a treat!
May 2011: I Love Deneuve and so do you! May brought the French actress to the silver screen at the NW Film Center. We created these promotional posters for the fans and gave them away for free.
June 2011: The 5th QDoc: Portland’s Queer Documentary Film Festival took place in early June at the Clinton Street Theater! There were many highlights—one of which was meeting the talented Joey Arias in the bathroom at the Opening Night event. Don’t ask! Parties, filmmakers, films, and brunch. It’s all an amazing whirlwind. Thanks to Mother’s Bistro for the delicious food!
July 2011: Top Down, of course. Rooftop Cinema on a beautiful sunny night in Portland, Oregon. Need I say more? From the glittering lights in the West Hills to the downtown skyline, this is the best thing that I do all year—get paid to enjoy summer and hang out with my coworkers on a roof. Bonus: Video promotion from the Oregonian and a big full page story.
August 2011: Top Down magic continues, and along with it NW filmmakers flourish on the big screen. Highlights of the month included: The Wanteds (Interview with director Stephanie Smith), The Body Electronic: An Evening with Jesse Malmed, and Evening with Todd Haynes and Christine Vachon.
September 2011: Prepared for third annual Shine a Light event at the Portland Art Museum. Designer Tricia Chin and I concepted this year’s artwork, based on infographics and color theory. This year the event began with a soft opening at 10 a.m. and as usual, things really took off at 6 p.m. and lasted until midnight. 2400 people came out! Check out the Oregonian coverage. A stronger relationship with Portland State University increased visibility for the event on the PSU campus and with Portland media.
October 2011: Reel Music 29?!? Yes, you read that right—two Reel Music Festivals in one year because this was the year we moved the Festival to October. Highlights included seeing Wheedle’s Groove—the super-group band perform before the documentary of the same name by Jennifer Maas’ about the (largely) unknown soul music scene in Seattle. Bonus: Hanging out with The Decemberists Chris Funk at the event. He offered to do the sound for my next film (OMG!) Partnered with MusicFest NW and Search Party.
November 2011: The 38th Northwest Filmmakers’ Festival dropped in November. Hundreds of filmmakers descended on the NW Film Center’s School of Film and Whitsell Auditorium for films, panel discussions, parties, and networking. We kicked everything off with a birthday party for the NW Film Center’s 40th Anniversary on opening night of the Festival. Photos here. I promoted the Festival using this hilarious creative—which takes the idea of films being filmmakers’ babies literally—made by Mutt Industries. What’s more wrong than judging babies?
December 2011: Getting ready for 2012 is always the highlight of my December. What’s in store? NWFC 40th Movie Marathon, 40th Anniversary Gala + Fundraiser: Lights! Camera! Auction!, PIFF 2012, a Nicolas Winding Refn (director of Drive) series, launching a Film Center news room, producing a podcast, taking a video marketing class, and more!
Happy New Year everyone!